Our Philosophy

Yes, we have a soapbox. Would you expect anything less from a cleaning company?


Our philosophy has always been to offer people high-quality cleaning and air care products without sacrificing performance or the environment. We specialize in the development of plant based products made from renewable resources that have a minimum impact on our world—right down to the recyclable packaging they come in.

In short, we want to feel good about the products we make. And we do, every day.

Our Customers are king. And that means you.

Everything we do is driven by our desire to exceed the expectations of our customers and every product is the result of our commitment to offer only the best. That’s why each of our products comes with a 100% Money Back Guarantee* We encourage you to email or write us with your thoughts on our family of products.

We have some extremely strongly held beliefs. Here are a few of them:

  • Our products should be ones we would want to use in our own home—and we’re darned picky.
  • You don’t have to sacrifice performance to have a plant-based cleaner.
  • Not only do we need to care about the effects of cleaning products on the global environment, we need to be just as concerned with their effects on the environment within our homes.
  • Our consumers have the right to know what our products are made of. Being transparent with our list of ingredients is essential.
  • We always treat others the way we want to be treated.
  • We value our customers and stand behind our products with a money back guarantee.
  • We have a social responsibility to use renewable resources and recycled/recyclable packaging in our products. It is our responsibility as a company to do our part to reduce our own carbon footprint.
  • All of God’s creatures should be protected. That’s why we support groups like PETA and Leaping Bunny.
  • Supporting environmental education will help keep the planet healthy for our kids and theirs.
Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has.
— Margaret Mead